Engaging Networks are a software company providing tools for not-for-profit organisations, enabling them to leverage their online activity through the latest and greatest in online technology.
Their website needed rethinking. Engaging Networks' sector wasn't the most dynamic when it comes to brand communication and so they recognised an opportunity to differentiate themselves from their competition. They needed a website that would enable them stand out from the crowd, that would get them noticed and would hold users attention when they did.
We worked with the client to develop a contemporary, accessible design language which would out-shine their competitors. Adding a secondary pallet to their brand brought their site to life. Introducing iconography to services provided intuitive cue-points for users. And constructing a bold layout framework, involving dramatic contrast and colour usage, brought the site bang up to date.
The changes, combined with an overhauled IA and content strategy, saw an overnight sea-change in their user analytics, including average visit duration up 96% and individual page views up a whomping 132%.Start your project