Our work on Blacklock Jewellery's brand & website

Blacklock Jewellery
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Overview

Blacklock are a family owned and run bespoke jewellery design company. With roots that run right back to their establishment in 1832, they turned to us when it was time to take their business online.

Brief

They wanted to start from scratch. With the move to an online shop-front, Blacklock weren't just looking for a new website, but the whole package; everything from an identity, through on-model photography of their products, right up to a heavy-weight e-commerce system.

Solution

We lay the ground work by auditing the competition, direct and aspirational. With that insight, we developed a sense of their market and how we could create a brand-language that could own a space in the sector. After that, we developed pipelines for rendering photo-realistic imagery from their production-ready 3D models. We orchestrated a series of fashion shoots with multiple models, photographers, stylists, hair and makeup artists. We built a site which functioned as a beautiful shop-front for Blacklock's products, and backed it up with killer features like a searchable cut-diamond catalogue. We topped the site off with a system for taking and developing bespoke design briefs online.

Outcomes

The site continues to go from strength to strength, and has been shortlisted – not once, but twice for jewellery industry awards.

"Blanc have helped Blacklock Jewellery come back to life through the creation of a stunning new website that delivers on many levels. From the outset a thorough strategic review was undertaken and brand template created that gives real depth and leverage. What has impressed me the most is that the thought process has not stopped upon completion of the strategic review but has continued and evolved as significant development work has progressed. It is unusual to get such a thorough and complete 360 degree approach to marketing and it is something we are lucky to have had. As a business we could not ask for more and I would recommend Blanc to anyone."

Chris Blacklock, Partner, Blacklock Jewellery

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Homepage
Homepage
Jewellery collections page
Jewellery collections page
Wireframe render
Wireframe render
On-model photography
On-model photography
On-model photography
On-model photography
On-model photography
On-model photography
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