Who doesn’t love a vacation in an exotic country soaking up the local culture and catching a tan?
But a lot of us still aren’t taking enough caution with our skin when it comes to sun rays. Statistically malignant melanoma is the 5th most common cancer in the UK with a shocking 27% of cases diagnosed bing in those aged under 50 years. But a lot of us still don’t wear a high enough sun lotion factor, or if any at all.
That is why I was so pleased to see Happiness Brussels recently team up with the Peruvian League Against Cancer to help educate us some more when it comes to skin protection and cancer prevention. ‘Shadow WiFi’ is a recently launched campaign in Peru on Playa Agua Dulce that provides Wifi for those at the beach. The catch? The Wifi tower provides a shadow space, and in order to hook up and use the internet you need to be sat in said shade.
By taking this approach people are interacting and having fun while protecting their skin as well as learning just how important that is. So how does it work? the looming blue structure has a directional antenna ensures that the Wi-Fi is only delivered to the shadow area. Throughout the day the antenna tracks the sun’s movement, synching and changing the rotation of the Wifi antenna. This means that as the sun rotates as does the shaded Wifi location.
Providing over 250 users with a network connection at a time, the users are also provided with valuable analytics on how much time they’re spending in the shade. Sunscreen provides great protection and shouldn’t be forgotten, however sitting in the shade of often over looked and is one of the best ways to help prevent skin cancer. Shadow Wifi is currently only available in Peru, but there are plans to launch more towers in San Francisco, New Zealand, and across beaches worldwide.
So as your vacations roll on round remember to take the time to sit in the shade during peek hours (12-4) and wear plenty of sun screen.